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Re: PLEASE HELP PLEASE HELP! Wholesale pricing . . . what to do. Apr 2, 2008 8:51 AM

in response to:
virtualdjs
Your products cost $.15 to produce. Does this cover your overhead? What is the amount of investors returns expected? What is the amount of profit that your investors are expecting?
These are questions that need to be answered. From these numbers you can figure what is your bottom line price that you will take. When negotiating with your first buyer, I would go with a slightly higher price and see what their temperature is. If they bite at that price, great. If not, you will have wiggle room to give them a discount based on whatever (volume, first time, new product, etc) and still make money.
As far as the industry standard, I wouldn't worry about it. If you feel the deal is fair after crunching the numbers, then you should be satisfied. Also, if this is your first customer, you will have a learning curve, so if you don't make as much as you could have, chalk it up to learning. Remember to get at least the minimum price you need to cover the costs from above.
Jim