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Hi Dave,
I use two web design companies, all geared towards what size / target customer / and ecommerce applications are required. A good, better, best approach, were the amount of time and required design/graphics are important.

For local small businesses targeting just the local area, I use a small design shop that has 3 employees. Great HTML code work that also validates, and I get the graphics done by a professional.

For state or regionally targeted businesses, and depending upon the size the company ($5 to $10, or $11 to $20 million +), I'll use a website development company that is one of the best in my market. We have a reciprocal agreement where they send my their pay per click advertising and search engine optimization clients, and I send them my larger website / ecommerce clients. This works well for both of us.

As for friends and family sites, I'll do those myself, although I'm not a designer. For instance, I didn't do my own site design, because, like a doctor, I can't operate on myself!

Hope that helps!
Cliff Koraska

Other then my own company, I would have to reccommend Rong Design.

Actually, my site is so tightly optimized for the Dallas marketing that they found me. My largest web developer company was a direct connection (I did a temp job as an Executive Ecommerce Director for a friend ($60M revenue), and their web developer was the company I now work with and have a contract with).

Three of the 5 outside contractors I use in the Dallas marketing found my site online as well.

Referral business is great. Strategically seek out the market movers in your area, and find out what you can do for them, so there can be an exchange that you both will benefit from. Works for me very well.
Cliff