ForumsAdvertising, Sales and Marketing

This is helpful insight, but how do I put my arms around $$$ pricing on it? Say, for example, I'm in a large market (metro population area of $5 M; target ethnic population of 750K). I want to run an ad for a week. It's a significant ad--takes up maybe a 1/8 page on the site's homepage. Probably an active ad--java enabled. Are we talking hundreds of dollars, thousands of dollars, or tens of thousands? Pay per click? Where can I go to get this kind of information?

It's been a while since your first question but i thought I might comment and help you out if you haven't already set a price.

I realize you have a very big target market, but until you prove to your customers that you can drive traffic to your site, it will be pretty difficult to ask for a high price. Now that doesn't mean you can't then increase prices as your traffic increases and you can prove the benefits of advertising with your site.

I place ads on some smaller sites and pay between $850 to $4,000 a month. $850 gets me many directory placements with a couple of small banners and text links. The homepage banner ads start to rack up the pricing. These sites get about 100k impressions a month though, which is pretty good traffic.

On a homepage placement on a newer site I would start at a couple hundred dollars for the month- $250. You can base it on a monthly basis or by 3 months. Typcially I've been asked to committ to 3 months at least, but I never want to b/c it's too long especially when I don't know what kind of response we'll get.

Good Luck,

What would you say would be a fair charge for set up and what should be the monthly fee for the ongoing service and bandwidth use for a link like this.

http://www.premieremedia.biz/VideoMain.html

We produced the commercial and would like to provide the link and set up for clients @ www.PremiereMedia.Biz
Thanks cb

I tried Google Ad Sense. And it cost me a fortune.

Now I use Free Web sites to post events and share comments instead. My favorite is www.TheBestCityGuides.com

I still use Google analytics - a free service to track traffic to our web sites

Try contacting blogs from your location and tell them about your products, some of them will surely write about your company and help you spread the word.

Create an 'Event' in your local area or online - you could post it on your web site, on blogs and on local city guides. That should get you free publicity. By the way, http://www.TheBestCityGuides.com is offering their event calendar FREE OF CHARGE - I would urge you to get that on your web site - before the offer expires.

Web calendars usually cost $500 or more