Yes, your task is daunting and confusing; I feel for you. There are thousands of merchant services sales reps out there, all selling basically the same product but each packaged a little differently for marketing purposes. Very confusing.
We are in the merchant services business ourselves but I'm not going to give you a sales pitch for two reasons:
(1) I feel strongly that this is a help site, not a business trolling site; and (2) I get the impression that geographically we are a long distance apart, and you probably prefer to deal with someone locally so you can have a local rep, which makes sense. So don't feel badly about asking my opinion about something...doesn't cost me a dime to help a fellow human which is what this forum is all about.
That said, we have a site that, although is does contain sales links, is more 'informational' than hard sell which I invite you to review at your leisure. It might clarify several issues for you that might help make your final decision a little easier.
The main site is : www.MerchantServices-help.com
I suggest you review the following sections:
1.) Glossary of terms used in the merchant services industry so you understand your Contract better..
2.) Explanation of how discount rates and fees work (under Discount Rates tab--see INTERCHANGE)
3.) FAQ's which will explain the process of setting up a merchant account
4.) Top !0 Mistakes to Avoid tab is a must.
5.) Equipment Guide reviews some popular equipment models and provides brochure links
6.) If you anticipate accepting checks, there is an informative Check Services tab
Regardintg #2 above, some time back we published an article on the concept of "Interchange", which is the basis for credit card pricing which is misunderstood far and wide. It would be good reading for you. Find it here:
http://ezinearticles.com/?Credit-Card-Pro
cessing-For-Business---Rate-Reduction-Stra
tegies-That-Work&id=809275
If you have any specific questions, feel free to contact me. Hope the site helps, and we wish you the best of luck.
Barry G
amspcs@juno.com
www.MerchantServices-help.com
1-877-689-1691