ForumsAdvertising, Sales and Marketing

Hair One - Coupons make a difference. Include them in your local mailing service or Newspaper distributor.
Also if you have notice boards at local places of worship, a flyer there with a discount code (with an expiration date) will help.
Some local stores will allow you to place fliers free of charge.
Some local grocery stores have notice boards where you can post a flyer with a discount code.
If you have a university or college in the vicinity place flyers on their boards with discount codes.
It will help to have different discount codes for different locations in order to assess which advertising path was most effective.