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I have scoured the internet and not been able to find out either way which is true for FedEx. I think there is some truth in both stories.

I'm going to respond to two post in the same reply.

Myspace does have a logo - it includes the three figures next to it, but the main part of the logo is the name itself. Facebook is also its own logo. It appears in a box on their site and if you notice the box element is repeated a couple more times on the homepage to tie it all together. Which is a great point in and of itself - logos are not the star but the supporting cast, they don't draw all the attention to themselves but help to complete the story.

This is a great discussion!

Sure. Here's mine - : http://www.tunesnvids.com

This forum does not allow image inserts (or maybe I just don't know how), so I had to refer you to the URL. I am seeking partners and angels at the moment.

Regarding the FedEx discussion, they were a client -- and while I was never involved with anything directly relating to the name or logo change, I know that Mr. Smith had recognized for years that the Federal Express service was outgrowing its name, and that he definitely wanted something shorter and bolder. He was also well aware of the design challenges and costs associated with the old logo, and wanted the new brand identity to overcome those. (For example, he knew things like the size and color of the logo on an aircraft, truck, or drop box could affect the temperature inside by as much as 40 degrees.)

After a very secret, two-year process of market research, the company determined that FedEx (the nickname employees used), would in fact, really "work" in the global marketplace. More than 400 proposed logo designs were then developed, five "finalists" were selected, and more in-depth studies were done with those five to calculate in detail the cost and effectiveness of converting to and using each. The name change and new logo were announced and unveiled simultaneously, first to employees and then to the media -- and it really caught almost everyone by surprise. There are not many "secret" projects in the corporate world that stay as secret as that one did.

A picture is worth a thousand words. Essentially, a logo is a picture. It not only describes your business, but also describes you. Satisfied and happy customers tell their friends to look for the logo. Can you think of any large businesses and corporations that do not have a logo?

Guys my logo is almost ready, I am glad to find an expert to design it. I will share with you a link so you can see and tell me what you think before it goes live.

Here is my logo, please let me know what you think:

http://www.natural-elements-online.com/Natural_Elements_Logo.jpg

Thanks

Thanks for your nice comment, we will try to use it as much as we can.