ForumsAdvertising, Sales and Marketing

Previous Next Up to All Forums

This Question is Possibly Answered

1 "correct" answer available (5 pts) 3 "helpful" answers available (4 pts)
1 2 Previous Next
Post a new topic
Click to view 2go2Marketing's profile Mogul 2go2Marketing 24 posts since
Feb 15, 2008
15. Re: what kind of advertising works best for the money Feb 16, 2008 12:55 AM
in response to: puzzleman
Internet Marketing or Newspaper Marketing are good. Internet can be more specific I feel. Email marketing seems harder but with Google putting ads on the side of a Gmail page, ads can be more specific. I just think for the cost, the internet is better for advertsing. I would even say a billboard ads is better than a newspaper because when people are driving they are not distracted as they are with a newspaper and have time to poner the ad as well as see it on the freeway 2-3 times where as that issue of the newspaper gets thrown out the next day.

Brandon

2 go 2 Marketing

Report as inappropriate
Click to view Bemore's profile Mogul Bemore 33 posts since
Feb 10, 2008
16. Re: what kind of advertising works best for the money Feb 16, 2008 11:41 AM
in response to: 2go2Marketing
Traditional signage on the exterior of your physical location can account for about 49% of your new customers. Not FREE, but let me relate a story to you about a yacht company in southern Indiana. About 3 years ago we installed 7 large framed printed banners on the front of their two corugated steel buildings. Go to my website at www.signhereltd.com and see the before and afters. This company had been in business for 42 years. Within 18 months their investment had paid off. A local, 1/2 mile down the road, barge management company executive drove by and saw the picture of a Yodiac, can in and purchase 66 of them with a follow on order of 44. I know that they are very happy with their ROI!
Report as inappropriate
Click to view Buffalo's profile Mogul Buffalo 171 posts since
Oct 17, 2007
17. Re: what kind of advertising works best for the money Feb 16, 2008 11:59 AM
in response to: Bemore
As a fellow sign maker I have to agree with Bemore. Another excellent way to get noticed is with vehicle graphics. While it isn't free hundreds of people will see your message daily.
I've had people call me who were literally right behind me as I drove down the street.
Report as inappropriate
Click to view Bemore's profile Mogul Bemore 33 posts since
Feb 10, 2008
18. Re: what kind of advertising works best for the money Feb 16, 2008 12:32 PM
in response to: Buffalo

A vehilce in my area will get approximately 30,000 impressions daily. And as stated, not Free, but cheap compared to a 1/4 page ad in the yellow pages.
Report as inappropriate
Click to view LostBoy's profile Professional LostBoy 6 posts since
Feb 28, 2008
19. Re: what kind of advertising works best for the money Feb 28, 2008 2:23 PM
in response to: Bemore
I've just started a flooring company myself. I've gotten good results mailing personalized letters to new home buyers in the area. I get the names from the free local paper. I usually get ~4 new potential clients a month with ~50 letter. 50 x .41 = $20.50
Report as inappropriate
Click to view Lighthouse24's profile Mogul Lighthouse24 2,396 posts since
Oct 10, 2007
20. Re: what kind of advertising works best for the money Feb 28, 2008 2:50 PM
in response to: LostBoy
LostBoy, wow, 8 percent conversion on an unsolicited direct mail piece is FANTASTIC -- congratulations! May I ask, did you write the letter yourself or have it professionally developed?
Report as inappropriate
Click to view LostBoy's profile Professional LostBoy 6 posts since
Feb 28, 2008
21. Re: what kind of advertising works best for the money Feb 28, 2008 3:43 PM
in response to: Lighthouse24
I developed the letter with my business partner. Basicly it says congratulations on buying a house, let us help you make it feel more like a home. I offer them a special discount.
To make it even more personalized I print a map from their house to my showroom.

I didn't think that was a very good response rate though. It is definatly is better than advertizing in the local paper. $90+/month with no response. I have stopped advertizing in the newspaper because of budget but will continue for the exposure and brand recongnition.

I also have a simple website that I created myself. Cost ~$10 for the domain and $10/month for hosting.
It gets decent traffic.

Report as inappropriate
Click to view Charlyontour's profile Start-up Charlyontour 2 posts since
Nov 13, 2007
22. Re: what kind of advertising works best for the money Feb 28, 2008 3:51 PM
Why don't you try the business campaigning idee. It works for greenpeace and for business purpose as well. I had very god experiences with peter metzinger. try this: balmangroup (dot) com
Report as inappropriate
Click to view Lighthouse24's profile Mogul Lighthouse24 2,396 posts since
Oct 10, 2007
23. Re: what kind of advertising works best for the money Feb 28, 2008 4:15 PM
in response to: LostBoy
LostBoy, thanks for the additional info. From the studies and actual examples I've seen on a "typical" unsolicited mailing of 100 pieces for your type of business, 80 are never read, and of the 20 that are, only 2 convert to sales. So there was something about your letter (and the offer you included with it) that caused more people to actually read it, or that caused more people to respond to it, or both. I'd consider it a good result, though!
Report as inappropriate
1 2 Previous Next

More Like This

Most Recent Forum Posts

A Good Resume or A Good Blog?
2 hours ago

Starting a Woodworking business
7 hours ago

How to start a Mini Help Desk enabling business?
8 hours ago

Hiring a Maid Tips
11 hours ago

Legend

  • Open Question
  • Answered Question
  • New content since your last visit
  • Updated content since your last visit
  • Content you have read