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12 Replies Last post: Jun 22, 2009 1:33 PM by CCS_INC

Nano Brands: How Deep is Your Relationship?

Feb 27, 2008 8:13 AM

Click to view ibranz's profile Authority ibranz 14 posts since
Feb 27, 2008
We’ve all heard the phase “niche marketing” and what that means to narrow the
focus of both your communications and business model. Most consumer-based
industries have slowly migrated from micro-segmentation down to the individual
consumer. But is that enough?

The challenge most organization’s face - how deep is you relationship with current
and potential customers? Not unlike most valued relationships, you must anticipate
their wants, behavior, thought process, and future needs. These desires are
expressed through a variety of sensory activities and will be unveiled throughout
this article that can be viewed for free at http://www.ibranz.com/article10.html
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Click to view LUCKIEST's profile SCORE LUCKIEST 7,935 posts since
Aug 6, 2007
1. Re: Nano Brands: How Deep is Your Relationship? Feb 27, 2008 9:13 AM
in response to: ibranz
Welcome to this web site. This web site loves FREE

A niche market is a focused targetable portion of a market sector.

By definition, then, a business that focuses on a niche market is addressing a need for a product or service
that is not being addressed by mainstream providers. A niche market may be thought of as a narrowly
defined group of potential customers.

A distinct niche market usually evolves when a potential demand
for a product or service is not met by any supply,
or when a new demand
arises due to changes in society, technology, or the general
environment.

Niche market ventures may become profitable even though they are by nature small in comparison to the
mainstream marketplace, due to the benefits of specialization and focus on small identifiable market segments.
Niche markets may be ignored or discounted by large businesses due to
what they consider to be small potential;
this in turn is part of the
process that makes the niche market available to smaller businesses.The key to capitalizing on a niche market is to find or develop a
market niche that has customers who are accessible, that is growing
fast enough, and that is not owned by one established vendor already.

Thanks, LUCKIEST

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