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Thanks. I was trying not to sound too preachy. lol

On the consulting side, the advertising budget will stay the same. On the training side, the advertising budget will increase (already has, actually). We only advertise to companies and individuals who are buying what we sell. Unless a company already outsources training, or an individual already spends money to enhance his/her skills, they're not in our target market.

A recession usually means massive job losses, so more companies outsource training that is compliance-mandated or designed to build cross-functional skills (we provide both). Likewise, more individuals invest their own money in training seminars, webinars, books, and self-study courses that can quickly develop a new skill and/or provide a recognized credential that makes them a) more valuable to their existing employer, b) more marketable to a future employer, or c) better prepared and qualified to launch a business of their own (and again, we specialize in all those).

A recent issue of Barron's had an article by a financial guru who listed the top ten things the average person could do to become more recession-proof. "Invest in education" was at the top of his list. A BusinessWeek article placed "Expand your skills" as number three on a similar list. The more the news media talks and writes about a recession, the more people see a compelling need for what we offer (thus expanding our target market), and the more we advertise to try to fulfill that need because it presents the ideal business-customer relationship -- where both parties are better off as a result of the transaction!

I hope this provides some useful information for you.