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Re: Need Advise on Starting New Business Feb 19, 2008 7:56 PM
Before you draft a business plan (and certainly before you apply for a liquor license!), may I suggest you write a vision statement? Here's how: Imagine that local entertainment editors are sending reporters and photographers to do a feature story about your club the first week it opens. With that in mind, write the story that they'd write and sketch out the photos they'd take.
What's the buzz (what have reporters heard about the club before they even arrive)? What are their first impressions when they get there? Is there a line to get in, an ID check, or a cover charge? What does the inside look like? Describe the atmosphere, lighting, and décor. What kinds of people are there? How old are they? How are they dressed and what are they doing? What do they say about the club when interviewed? How did they hear about it and what made them check it out? What kinds of bands are there? What do they tell the reporters about the club, the audience, the acoustics, and you (the owner/management)? How about neighbors, local officials, and the police - what do they have to say? What's reporters' "bottom line" -- what makes this place so unique and special?
The more sensory detail you can describe (sights, sounds, feelings, etc.), and the more different perspectives you can incorporate, the more complete your vision will be. You're basically daydreaming about your club, only on paper, and through the eyes of others. Having this detailed vision will allow you to develop an accurate business plan that's actually worth something, as opposed to a bunch of words on a template you downloaded. The technique I'm suggesting will also help you discover what you don't know (or haven't thought about yet) that you need to discover very early on -- before you spend any of your own money or go out searching for someone else's to spend.
To be honest, you are going to have a hard time getting a loan for this kind of start-up, but you can find willing investors if you have a good plan. You'll only get one shot at a given investor, however, so you don't want to waste that shot (or their valuable time) presenting an incomplete or poorly conceived plan. My recommended first step would be to get a crystal clear vision of the business you want to create, then develop a business plan around that vision.
Hope this helps. Best wishes.