amspcs
503 posts since
Oct 18, 2007
1.
Re: Termite & Pest Control Jan 25, 2008 5:13 PM
Obvious answer is to advertise,but I realize that can be prohibitively expensive.
Next best thing: Develope a referral network. Join local chambers of commerce, they usually have business referral groups you should participate in. Also go to all their mixers and business card exchanges.
Trade group events are good places to pass out cards. If you specialize in homeowner services, stick biz cards in doors of new homes, go to new home trade shows, etc. In short, buy LOTS of cards and pass them out like crazy. Another idea: you might find business association niches with another professional in your same general area, for example the burglar alarm guy. You can SHARE your prospecting efforts and operate as a team, sell both products together as a package deal and offer a good incentive or superior price or something. These are just ideas that work, this is how I built my business. I despise cold calling, too hot, too old, too fat.
