Iwrite
1,101 posts since
Dec 29, 2007
9.
Re: You'll Need a Website! Aug 26, 2008 3:56 PM
Be careful. Although some print is slowing (local newspapers and magazines), others (specialty publications) are growing by having both an online and off-line presence.
That being said, I agree a website is a great addition to a companies marketing mix but it alone is not the salvation. There is a glaring question that we seem to be happy to avoid:
"how do consumers find out about your business when they are not online?"
Websites and SEO searches don't help with that. Print, direct mail, outdoor and broadcast all need to be a part of your marketing plan to some degree. Some will be heavier than others but you have got to shape a plan that reaches consumers where they are. And they aren't always on the web.
We all need websites, but more importantly, we all should have a marketing plan. Before anything, (print, interactive, broadcast, direct mail or whatever) have a MARKETING PLAN.
Dave, didn't mean to hijack your post. Sorry about that.