ForumsAdvertising, Sales and Marketing

Not knowing how wide an area you are trying to cover, I will make recommendations based on a "local area business". You have most likely been doing this already!

I would sit down with your yellow and white pages phone books and a telephone. Your calls should be to your target companies, the largest first, dream big and go after the largest companies in your area, first. A brief phone intro describing your company and services, no more than a minute, to get through the "gatekeepers". Ask for their kind help and direction in getting you through to the decision maker. Next, when you get through to your "target", the same brief intro and ask for an appointment.

It would be very much to your advantage and check with the "work comp" companies servicing your area and find out if your services could offer any discount to the companies that they service. Also, check with ADP and any other payroll companies (they all market work comp) and find out, with the same brief intro, who some of their best customers are that could use your service. Don't be afraid to try to to work your way into their marketing and become a referral.

Beyond this, it's fingertips on the phone and shoe leather. Make appointments and keep them. This is effective direct marketing with a specific target audience. Mailings and the like are hit and miss with a small percentage of return...most end up in the trash, unopened.