Iwrite
775 posts since
Dec 29, 2007
11.
Re: Creating Website for Business success? or not? Jan 15, 2008 3:31 PM

in response to:
NatOnline
There is more to being successful than having a website. Some items do not sell well on the web - pet food, groceries and some big ticket items(like jewelry) have been proven to not do well on the web.
It has been stated in other posts that it is important to have a good marketing plan (I believe both DomainDiva, Luckiest and Mobilemktng have written on this). A good marketing plan takes a lot into consideration, and constructs a plan that takes advantage of more then any one medium to get your message out.
Now, I do believe in having a website and the importance it can play in a business' success. I have and still do freelance for one of the top 10 interactive advertising agencies in the country. 3K is not a lot of money when you start talking about getting great photos, design and build for a site. Understand that you get what you pay for. Functionality is just as important as design, if not more. Anyone can create a website but only a few can design one that really delivers on the promise of the internet. Throwing templates up is the LEAST a business should do, the least.
Now, I know to all the web design firms out there it may seem like I am spitting in your face,
I'm not. I just believe that it is hard to standout when you look like everybody else. In marketing, you don't want people thinking they have seen it before. If they think that, they tend to skip over things.
But what do I know? I have only been in advertising for almost 20 years at some of the largest and most successful shops in the country, working on some of the most successful brands in the world. And I'm not trying to sell you anything.