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33 Replies Last post: Jan 17, 2008 3:53 PM by Lighthouse24

Creating Website for Business success? or not?

Jan 14, 2008 10:12 PM

Click to view Risktk666's profile Professional Risktk666 11 posts since
Jan 14, 2008
My question to the general public is concerning whether or not to establish a website for my businesses. Currently, I own 2 businesses both of which are in the same industry and are retail. The idea of a website has long been on my mind but I have always been discouraged because of excessive competition. The ideal website is running about 3k. Therefore, I am trying to decide if having a website will be just more trouble or be a fiancial success.

Thanks
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Click to view CorpCons08's profile Mogul CorpCons08 1,127 posts since
Nov 14, 2007
1. Re: Creating Website for Business success? or not? Jan 14, 2008 10:24 PM
Websites TREMENDOUSLY help increase business for businesses.
I recommend to all business owners to have a website to display/sell your products/services.

CC08
Click to view NatOnline's profile Mogul NatOnline 636 posts since
Oct 10, 2007
2. Re: Creating Website for Business success? or not? Jan 14, 2008 10:47 PM
Welcome to this forum Risktk666

It really depends of what products you are selling, but it a good thing to have 2 businesses and an e-commerce. The only problem on internet, before you start selling it take times to get your pages indexed on search engines.

3k per month? If you are in a very competitive market, you will need to spend a lot of money in SEO (Search Engines Optimization) or you can do it yourself.

Let me n if I can help you more.
Click to view Risktk666's profile Professional Risktk666 11 posts since
Jan 14, 2008
3. Re: Creating Website for Business success? or not? Jan 14, 2008 11:50 PM

Its a Jewelry business and the cost would be 3k for the creation of the entire website. Anyone know of any good reliable website creators?

thanks
Click to view Lighthouse24's profile Mogul Lighthouse24 2,232 posts since
Oct 10, 2007
4. Re: Creating Website for Business success? or not? Jan 15, 2008 12:18 AM
What is it that you need or want a website to do (or what customers and revenue do you fear you might be missing out on because you don't have one)? A website can achieve several different objectives, and choosing the right developer and solution depends on being clear about what your specific objectives are as a business (and then identifying how a website could enable that overall strategy).
Click to view intechspecial's profile Mogul intechspecial 1,430 posts since
Jan 6, 2008
5. Re: Creating Website for Business success? or not? Jan 15, 2008 12:41 PM
in response to: Lighthouse24
Yes of course you need a website.

Any business without a website could be seen as incapable or unprofessional.

The $3000 dollar quote your recieved seems a little steep to me.

Go to my companies website, we can help for a better rate.

http://www.intechspecial.com

Click to view NatOnline's profile Mogul NatOnline 636 posts since
Oct 10, 2007
6. Re: Creating Website for Business success? or not? Jan 15, 2008 2:10 PM
in response to: Risktk666
3K it is always a risk when you know the work you have to do or the service you need to take to get a maximun exposure on internet.

You will need a website, but you already know that.
Photos of your products
Quality contents (Attractive description to catch the eyes of you potential visitors)
Search Engines Optimization
Articles, Marketing, Press releases if you can afford that, etc...

and the most important: Building a back links compaign
Click to view intechspecial's profile Mogul intechspecial 1,430 posts since
Jan 6, 2008
7. Re: Creating Website for Business success? or not? Jan 15, 2008 2:11 PM
in response to: NatOnline
Your lack of business success could be contributed to by the lack of a website.
Click to view NatOnline's profile Mogul NatOnline 636 posts since
Oct 10, 2007
8. Re: Creating Website for Business success? or not? Jan 15, 2008 2:30 PM
in response to: intechspecial
I don't think so, this is two different things and two different markets
Click to view intechspecial's profile Mogul intechspecial 1,430 posts since
Jan 6, 2008
9. Re: Creating Website for Business success? or not? Jan 15, 2008 2:54 PM
in response to: NatOnline
Would you care to expand on this Nat?
Click to view NatOnline's profile Mogul NatOnline 636 posts since
Oct 10, 2007
10. Re: Creating Website for Business success? or not? Jan 15, 2008 3:00 PM
in response to: intechspecial
I think it is clear enough
Click to view Iwrite's profile Mogul Iwrite 775 posts since
Dec 29, 2007
11. Re: Creating Website for Business success? or not? Jan 15, 2008 3:31 PM
in response to: NatOnline
There is more to being successful than having a website. Some items do not sell well on the web - pet food, groceries and some big ticket items(like jewelry) have been proven to not do well on the web.

It has been stated in other posts that it is important to have a good marketing plan (I believe both DomainDiva, Luckiest and Mobilemktng have written on this). A good marketing plan takes a lot into consideration, and constructs a plan that takes advantage of more then any one medium to get your message out.

Now, I do believe in having a website and the importance it can play in a business' success. I have and still do freelance for one of the top 10 interactive advertising agencies in the country. 3K is not a lot of money when you start talking about getting great photos, design and build for a site. Understand that you get what you pay for. Functionality is just as important as design, if not more. Anyone can create a website but only a few can design one that really delivers on the promise of the internet. Throwing templates up is the LEAST a business should do, the least.

Now, I know to all the web design firms out there it may seem like I am spitting in your face, I'm not. I just believe that it is hard to standout when you look like everybody else. In marketing, you don't want people thinking they have seen it before. If they think that, they tend to skip over things.

But what do I know? I have only been in advertising for almost 20 years at some of the largest and most successful shops in the country, working on some of the most successful brands in the world. And I'm not trying to sell you anything.
Click to view NatOnline's profile Mogul NatOnline 636 posts since
Oct 10, 2007
12. Re: Creating Website for Business success? or not? Jan 15, 2008 3:47 PM
in response to: Iwrite
Like I said there is two different things and two different markets.

1) brick and mortar store are different compared to online store
2) brick and mortar customers are not online customers, two different markets

Now jewelry don't do well, I guess it depends of what jewelry you are selling, if is too wast or a large general market it would be very hard and very expensive to promote. I have seeing e-commerce selling Hawaiian jewelry and doing well because they are specialized in this niche and difficult to find on brick and mortar stores beside living in Hawaii where you can find this items everywhere.

My point is be specialized in the market you are, you will have a better chance to sell it online.
Click to view Iwrite's profile Mogul Iwrite 775 posts since
Dec 29, 2007
13. Re: Creating Website for Business success? or not? Jan 15, 2008 4:46 PM
in response to: NatOnline
I was agreeing with you. I'm was also saying you need some off-line support to drive folks to the website. I believe in a multi-prong approach to marketing.

As for my previous post, I was really responding to all the posts through you. I am still trying to figure out the best way to respond to things. Sometimes there are two or three posts that I want to comment on, so I go to the last post and respond to it thinking everyone will see that I am really talking to everyone.

Sorry for any confusion that may have cost.
Click to view NatOnline's profile Mogul NatOnline 636 posts since
Oct 10, 2007
14. Re: Creating Website for Business success? or not? Jan 15, 2008 5:00 PM
in response to: Iwrite
That's happened to me, don't worry about this.
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