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intechspecial...I worked selling Yellow Page advertising for 9 yrs at AT & T. Yellow Page adverting is the best ROI for a local area advertising campaign. The thing is to have the right ad, in the right place and saying the right thing. YP does work better for some businesses than it does for others. If your phone number is not correct; they will not make you pay for the ad. Just call customer service and they will adjust your billing amount. This is only for paid advertising not the free listing. If anyone has a question I will be more than happy to address it.

Not sure if you ever got the question answered but just wanted to chime in. Ask your sales rep for a PUP (possession usage preference) study; this will tell you which phone book is the most effective in your area. The one that is the most effective is the one that you want to go with. Many businesses have been built off of YP advertising however, there are some businesses that get nothing from it. There are a lot of variables such as business type, size of the ad, what your ad conveys relative to your business and what you offer. People that use the YP are there because they have a problem and need a solution; the solutions are in the phone book.

Bobby

Yellow Pages/Yellow Book is mistakenly referred to as advertising, usually by themselves...it's nothing more than a reference, no different than an encyclopedia- its full of information, most of which you don't care to read.

They've managed to fool businesses into thinking 'you have to be in the yellow pages', somehow it serves to legitimize a business. I'm nearly 40 and haven't had a phone book in my home since 1994, never wanted one one of those things taking up space, never needed one to access the info I was seeking. There are just a select few folks who don't know how to use or are unable to access a computer (for your number) these days and studies will show that the folks who can't/don't are generally in a demographic that most businesses aren't seeking to solicit (older, poor- those with limited discretionary income for purchasing).

The phone book, like newspapers are becoming a thing of the past, the only thing that a large presence in them conveys is that you're fearful of moving into the future...like if you were still dressing in Capezio shoes and Parachute pants, yeah, so what if it was stylish at the time. Things change.

Don't fear pulling out all together, you need to, take that money and spend it elsewhere, anywhere, find a more effective and efficient alternative that DRIVES people into your business...go out and ENGAGE them!

No
Spend your money elsewhere
Good Luck