5.
Re: New Advertising Ideas!!! Jan 12, 2008 11:08 AM

in response to:
supriya
Supriya,
to get started, I would
highly recommend the book "
Writing Copy for Dummies (ISBN:
0-7645-6969-4)" available from any of the major book sites. Amazon.com has several inexpensive copies for sale in the "used book" link under the main book. From the back of the book: "Need to
produce winning copy for your business? This fast, fun guide takes you through
every step of a successful copywriting project, from direct mail, print ads,
and radio spots to Web sites, articles, and press releases."
This book
is geared towards the person looking to write advertisements but not necessarily
looking to be a professional writer. I
have worked with some of the best copywriting professionals in the business and
the advice/instruction given in the book directly relates to what I have seen
in these professionals.
I occasionally
refer to the book when I need to give a preliminary outline to one of our
copywriters to ensure I am getting my point across early in a project. Reading this book will also provide a better "eye"
when deciding if a proposed piece of marketing materials is feasible.