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14 Replies Last post: Jan 13, 2008 12:03 PM by aallc01

How to market my consulting company ?

Jan 9, 2008 3:59 PM

Click to view Sandue10's profile Start-up Sandue10 2 posts since
Jan 9, 2008
Hi Fellas and Experts,

I registered an IT consulting company in 2007, and at present I have a barebone website for this company. I would like to know, firstly, how can acquire human resource, secondly, how can I advertise the company so that I can bag a potential project, and kick start my company.

Any advise is much appreciated.

Thanks
Sandue10
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Click to view CorpCons08's profile Mogul CorpCons08 1,128 posts since
Nov 14, 2007
1. Re: How to market my consulting company ? Jan 9, 2008 4:32 PM
Sandue10,

There are many websites that have people seeking IT outsourcing.
Go to google and search for "it jobs."

As far as human resource, what do you mean by this?
Are you looking for a physical human resources outsource or are you just looking for employees?

CC08
Click to view LUCKIEST's profile SCORE LUCKIEST 7,935 posts since
Aug 6, 2007
2. Re: How to market my consulting company ? Jan 9, 2008 4:44 PM
10, Welcome to this website. Tell us more about you, your business and your plans for success??.
Do you have a Business and Marketing Plan?? Do you have the FUNDS needed to get up and running??
Where are you located and do you rent space??
The more you share, the better our answers, LUCKIEST
Click to view Lighthouse24's profile Mogul Lighthouse24 2,396 posts since
Oct 10, 2007
3. Re: How to market my consulting company ? Jan 9, 2008 4:52 PM

Opening a consulting firm is like the first round of betting in poker -- your eventual success depends on the cards you draw, how you play them, and how sharp your opponents are -- but you really have to start off with something you can use to build a winning hand. If the dealer gave you garbage and you stay in the game, you're depending on pure luck or on your ability to bluff. It might work once or twice, but you can't make a living at it.

So what cards are you holding in the consulting game? What unique knowledge or skills do you have? What can you see and do that your potential clients cannot -- and that your competitors cannot? Recognizing and building on the strengths you're starting out with are the keys to attracting talent and positioning yourself within the market.

Hope this helps. Best wishes.
Click to view Sandue10's profile Start-up Sandue10 2 posts since
Jan 9, 2008
4. Re: How to market my consulting company ? Jan 9, 2008 5:04 PM

Let me present more information about my company, the company is registered in Delaware but is being operated from a home office in California. Currently we have three members, all well experienced and skilled in the field of IT consulting. Also our focus is to create a network of consultants through out US who are willing to telecommute and believe in getting things done (covered in the business plan).

We dont have adequate funds, and thus, we are looking for some VC involvement or member contributions for us to expand.

I am more so looking towards some tips to get our foundation solid in terms of marketing and exposure, so that i can present my company to be different from the once all over the internet.

Thanks
Sandue10
Click to view LUCKIEST's profile SCORE LUCKIEST 7,935 posts since
Aug 6, 2007
5. Re: How to market my consulting company ? Jan 9, 2008 5:10 PM
in response to: Sandue10
10, Do you know about SCORE. SCORE helps people in business FREE of charge.
You can visit a SCORE office and talk to a counselor (again FREE or visit on line.
SCORE will help you develop a Business and Marketing Plan
LUCKIEST
Click to view Iwrite's profile Mogul Iwrite 1,101 posts since
Dec 29, 2007
6. Re: How to market my consulting company ? Jan 9, 2008 6:13 PM
in response to: LUCKIEST
Luckiest,

What are the most mentions of SCORE that you have gotten in a post? I mean, I understand that SCORE is a great resource, and that SCORE being free is an attractive offer, but I really was wondering how many times can one person squeeze SCORE into a post? I counted four SCORE in the last post but I am sure you a SCORE worker has afforded you many more opportunities to mention SCORE thanthose of us who are not associated with SCORE. lol (I needed that today!)
Click to view Lighthouse24's profile Mogul Lighthouse24 2,396 posts since
Oct 10, 2007
7. Re: How to market my consulting company ? Jan 9, 2008 6:18 PM
in response to: Iwrite
He shoots . . . he SCOREs!
Click to view TasMotHarley's profile Start-up TasMotHarley 3 posts since
Jan 11, 2008
8. Re: How to market my consulting company ? Jan 11, 2008 2:07 PM
in response to: Iwrite
Hey, wasn't there something big in history about 4 SCORE and 7 somethings ago!!!!
Click to view LUCKIEST's profile SCORE LUCKIEST 7,935 posts since
Aug 6, 2007
9. Re: How to market my consulting company ? Jan 11, 2008 2:19 PM
in response to: TasMotHarley
I like all the answers. Like Lighthouse "Opening a consulting firm is like the first round of betting in poker"
and also SCORE. Have to remember SCORE pays me big time every time I use the "S" word.
So please add them up for me. We can have a guessing contest and the winner gets 50% of what I get.
LUCKIEST
Click to view NXGNXG's profile Professional NXGNXG 18 posts since
Jan 9, 2008
10. Re: How to market my consulting company ? Jan 11, 2008 4:16 PM
in response to: LUCKIEST
I see SCORE every where in this forum. Is SCORE a non profit org or a for profit org. I see some postings say that they work for free and offer plans and help business. Is that true?

  • Kat
Click to view Iwrite's profile Mogul Iwrite 1,101 posts since
Dec 29, 2007
11. Re: How to market my consulting company ? Jan 11, 2008 4:37 PM
in response to: NXGNXG
Most of what you have heard is true. SCORE is a great resource that is under-utilized (in my opinion) by the small business community. I heard of them when dealing with the SBA. SCORE is a group of retired professionals that offer business advice for free.

Luckiest can explain it better.
Click to view NXGNXG's profile Professional NXGNXG 18 posts since
Jan 9, 2008
12. Re: How to market my consulting company ? Jan 11, 2008 4:40 PM
in response to: Iwrite
WOW that is great and wonderful.
Do they communicate via emails?

  • Kat
Click to view Iwrite's profile Mogul Iwrite 1,101 posts since
Dec 29, 2007
13. Re: How to market my consulting company ? Jan 11, 2008 5:08 PM
in response to: NXGNXG
I'm not sure. Where is Luckiest when you need him?!! The website says you can get online counseling, but I'm not sure what that is or how it works. Sorry.
Click to view aallc01's profile Authority aallc01 26 posts since
Jan 9, 2008
14. Re: How to market my consulting company ? Jan 13, 2008 12:03 PM
Don't expect people to come to you. That will not happen until your name is out there for about three years. Build a network - register in LinkedIn. Add your connections with people in the network. This is fairly easy but time consuming. LinkedIn connects you to people who are free degrees away from you. I have a great deal of success in just two months in using this.
Search CIOs and It professionalsin the "search".You may know someone who knows them and can help you connect.There is also start up websites you can most definitely use your services.
Let me know how I can help you.
You want to cast the biggest net at the start to get your name out there. Good Luck!

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