CAREBOX™
Menlo Park, CA
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The internet is a complex world. Everybody uses it to find something—it's a way of life now, where 10 years ago it wasn't. So, what do you do when you start a business, and decide an on-line store is what you want? Well, it's not as easy as one would think. The biggest question is: how do people find you?
The web is about validation. It's a huge body of references from all over the world with everybody looking to verify something or somebody. I know if I can't find a product or place on the web, then I assume it has no history, which means I won't want to spend my time or money on the product—what if it wasn't real? Then out the door goes my money. It's all about TRUST.
Caution is the name of the game. People don't take a chance on anything unknown or untested, which means for a small on-line business you just need to start someplace and expect to put in time, money, and a long wait until you achieve some on-line status. And always answer the phone.
If you are serious about an on-line business, have made a committment to really do it, and understand that time is part of the job, then proceed.
Here are 5 tips that can help you start, and that's all it is, a start, and let's assume you have a website:
1. Make sure you include the highest level descriptive (key) words in the slug for every page of your site (example: Hotdogs::ballgame food, fun food, kid's food)
2. Match those key words with some text on your top page, or which ever page you want to highlight. (example: Hotdogs are a fun food for your kids party)
3. Match those same words as your meta key words for the page (when you have three references to a word, then search engines match that up, and google finds you easier)
4 Be sure to sign up for Google Analytics (it's free) and watch "traffic sources" to see which key words people use to find your site. Experiment with different key words, and keep track of which key words are working best for you.
5. Keep an eye on your page rank (prchecker.info/check_page_rank.php), the higher your page rank is indicates how Google is evaluating your site.
Remember, an on-line business is not for the faint of heart, you need to believe in what you are doing, do it, and keep at it, every day.
Good Luck!
Christine Curavo
Founder - CAREBOX™
www.carebox.com
Care for your on-line business as if it were your own body. Feed it everyday, keep a routine, exercise it often by letting it run with some guidance, and treat it as an extension of you.
i'm struggling because my page rank always comes as 0 / 10 in google. Even though i add the code for analytics, it doesn't work. can you offer help with my website? http://www.bellyscarf.com
Thanks,
Vijay
HI Vijay, I looked at your site and I think it's good. It is amazing how long it takes on the page ranking. Try this: go to www.coolsiteoftheday.com, and ask Mike to feature you. It will take a while to get his attention, but it will drve traffic to your site. I checked and you are doing the right things. This is just the next step. I would also add a couple words to your title page that mentions: holiday gifts under...whatever...let me know how this works. I have a few other tricks up my sleeve as well...but keep going forward. Oh, go to wishpot.com, and add your scarves, and add the wishpot logo to your site.
Good luck,
Christine
hi careboxgirl, thanks for your advice. i have a website www.cedzsearch.com to introduce China Economic Development Zone to those who want to expand business market in China. i want to do some SEO to make more business people know my website.
could you visit and give me some good advices?
Tks
Cedzsearch
www.cedzsearch.com
Cedzsearch,
Interesting site. But I think it should be restructured. It was hard for me to understand what you wanted me to know. To start:
You need a top page that describes what you are doing in a clear way
Your header is nice, put your headers under it in the black space below, they are too hard to miss
Make the section about categories into a header, put it after HOME
Use that space to describe who you are and what you want to show.
Change the slug on the home page to match contect, just need a few words
Industrial Zones page is good, add to the slug to include the names of zones (Northeast region,Bohai Ring Area, etc)
Change slug of newsletters to reflect the page: newsletters china growth, property development, investment
Change slug of law.
The idea is to have words that match up on the page and in the slug. Make sure the key words are matching as well, you want as many chances as possible to get a hit, so vary your words.
Hope this helps a bit
Careboxgirl
Cedzsearch,
Interesting site. But I think it should be restructured. It was hard for me to understand what you wanted me to know. To start:
Cedzsearch,
Interesting site. But I think it should be restructured. It was hard for me to understand what you wanted me to know. To start:
You need a top page that describes what you are doing in a clear way
Your header is nice, put your headers under it in the black space below, they are too hard to miss
Make the section about categories into a header, put it after HOME
Use that space to describe who you are and what you want to show.
Change the slug on the home page to match contect, just need a few words
Industrial Zones page is good, add to the slug to include the names of zones (Northeast region,Bohai Ring Area, etc)
Change slug of newsletters to reflect the page: newsletters china growth, property development, investment
Change slug of law.