Real Stories

Email Marketing Works!

Posted on: Mar 22, 2008

Posted by: macadv
Member since: Mar 22, 2008

MAC Advertising & Design, LLC Dallas, TX
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The Story

Actually, works is an understatement. Based on research conducted by the Direct Marketing Association, email marketing is predicted to return an incredible $48.29 for every dollar spent in 2007. To put this in perspective, that's more than double the average return for other forms of online marketing and more than 6 times the return from print catalogs.

Why Email Marketing Works

It's cost effective - While the cost of actually designing your email creative can be comparable to direct mail, the big savings start when you consider there are no printing costs and you can get your message delivered for around a cent per recipient.

It's immediate - Email generates an immediate response, instead of waiting for a subscriber to visit your site you can get your message to them when it counts. The majority of your recipients will see your message in the first 24-48 hours.

It's relevant - Email makes it easy to segment your subscribers using a variety of criteria like demographics and past campaign behavior (such as clicking a certain link). This way you can ensure your message goes to the individuals most likely to be interested in your offer.

It's completely measurable - More than any other form of marketing, email can provide actionable data on the results it generates. Keep track of who opened your email and when, what topics they were interested in, who forwarded it on to a friend, how many sales were generated and much more.

In 2008 we will be able to mail to third-party email lists by utilizing the services of The Dallas Morning News, WFAA Channel 8, and other media outlets around the country. The permission-based program has over 2.7 million subscribers!

Select from the following demographic information:

• Geography
• Age
• Gender
• Income
• Media Usage
• Interests/Lifestyle
• Tracking and Reporting

You will have access to trackable, real-time results offering you immediate feedback on the success of your email campaigns. The following metrics are provided:

• Emails sent
• Emails received
• Bounced emails
• Open rate and unique opens
• Click-through rate
• Click-through by link and by version (HTML or text)
• Domain delivery
• Unsubscribe rate