Real Stories

Building An Internet Bridge to the Future

Building An Internet Bridge to the Future

Posted on: Jul 19, 2007
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Posted by: akgold
Member since: Jul 19, 2007

AKGold Internet San Francisco, CA
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The Challenge

How do you help pave the wave to the future of your business by building a successful website?


The Story

Over my twelve years of helping companies with the Internet visions and making websites that people love to use, I have found that there is a process which when followed properly sets a path to success. There is a big difference between simply doing something and doing something right. Most of the time, doing it right requires much more energy, more thought, more care, more dedication, more leadership, and a clear and powerful vision. And doing something right requires having more fun because you have to love what you do to make something truly special.

So, what is the trick to making a successful website?

Start by having a great plan and setting a clear goal. Often times life is so busy that we do not stop to work out a clear plan for what we want and what we are trying to achieve. A website project is a perfect opportunity to clarify a vision. This takes analysis, thought, and care, but a good vision will guide the project through each phase. A clear mission statement is something that speaks to everyone.

Take the time in the beginning to plan, plan, plan then implement. Most people do not take the time to plan. Planning is hard because you have to move slow and a time when you think you have to move fast. A good plan adds clarity and enables everyone in a project to see clearly what the vision is.

Work smart and with very talented people and find the right partners to bring your vision to life. You need a very talented team in order to make something great. Mediocre does not cut it. Raw talent combined with good teamwork is key to beating the competition and creating something that will grow and last. In order to find the right partners and build a good team, you have to know what you want.

Keep at it and stay focused on the goal while expanding horizons. Nothing in the world can take the place of persistence. Like everything else in life, you will have doubters and detractors, and challenges that will rock the boat. Staying the course, staying focused, and moving a project forward through each stage requires persistense and strength. Looking back, the challenges are what add flavor to the successful website. Each challenge is an opportunity for growth and in the end, the final product will be the combined efforts of a well focused team.

We all love the Golden Gate Bridge because of its simplicity, beauty, elegance, power, color, functionality and symbol of achievement. In a similar fashion, an effective website that connects a community is a Golden iGate.


Advice for Others

Have a clear plan and a set goal when starting a major project. Keep it simple and stay true to your vision. And have fun!


Let the writer know you like their story by giving them a compliment!

Jul 22, 2007 4:39 PM Report as inappropriate Click to view akgold's profile akgold says:

Thanks for the compliments!

Jul 22, 2007 7:45 PM Report as inappropriate Click to view WhiteBrow's profile WhiteBrow says:

I enjoyed reading your success story. Our business is in need of a website. I'd like to try and contact you via the information you provided on your member profile, to understand if your business takes on small web projects like ours. And if not, it would be great if you can make a recommendation. Thanks again for the inspiration!

Jul 22, 2007 7:53 PM Report as inappropriate Click to view akgold's profile akgold says:

I would be happy to evaluate your project and give you an idea of the effort involved. Sometimes it's better to invest more in your web project if you can justify the Return On Investment.

Oct 11, 2007 1:39 AM Report as inappropriate Click to view WEBillions's profile WEBillions says:

This is a great article. I'm trying to PLAN my own website now and I've found that it can be quite the challenge to produce something that will keep my customers begging for more. I've written a blog about my experience as a first-time internet business owner. In this blog, I try to encourage and give advice about the issues I've run into. AKGold has touched upon many of these important issues.

Oct 13, 2007 1:02 PM Report as inappropriate Click to view mpoweringu's profile mpoweringu says:

This is a great story. As part of our core business is online communications, I cannot tell you how many times a new client has asked us to help them establish an online presence and when we ask what have they done to prepare for the project, the answer is usually nothing! We'll be the first to tell you that web designers are "a dime a dozen." Good designers maybe slightly harder to find, but what is the most difficult to find is a firm that can not only provide a great design, but understands the nature of business and can quickly understand your business to help you navigate the process with the focus always on what is best for your business. It is never just about the design and just having a web site. It is about what that web site can do for your business and what do you want it to do. That requires planning, just like what is stated in this great article!

Oct 18, 2007 12:29 PM Report as inappropriate Click to view akgold's profile akgold says:

Thanks for the compliments WEBillions and mpoweringu. One of the hardest parts is simply planning. I find that planning in that painful time when you simply want to get started doing things, but you don't. It's like going out for a long hike and you just can't wait to start moving your legs. Taking the time to read the map, properly pack your bag, thoroughly think through your route and then ask some people about what they think about your route makes everything feel slow. But that's great. That's the trick. To plan, plan, plan, then implement.

Oct 20, 2007 3:31 AM Report as inappropriate Click to view doc1400's profile doc1400 says:

This aticle contains good, practical advice.

1. Plan Your Work Then Work Your Plan.
2. Work Smarter Not Harder.

Oct 22, 2007 7:28 PM Report as inappropriate Click to view sdenman's profile sdenman says:

It's impressive how much of your personal enthusiasm shines through in this story. Good luck in your future endeavors!

Oct 24, 2007 11:17 AM Report as inappropriate Click to view akgold's profile akgold says:

Thanks sdenman. Luckily I've had a wonderful working relationship with excellent partners. When all the stars line up, then you are jivin'.

Jan 20, 2008 1:23 PM Report as inappropriate Click to view specar772's profile specar772 says:

This is such great advice! I read several books to gain the important knowledge that you have provided before I created my website. These steps have been the key to my businesses success. Plan,focus, execute.

Apr 10, 2008 10:04 PM Report as inappropriate Click to view JClaire's profile JClaire says:

Fantastic picture with the Golden Gate bridge--captures the energy and enthusiasm of the article! Excellent and practical advice.

Apr 11, 2008 12:20 PM Report as inappropriate Click to view akgold's profile akgold says:

Thanks JClaire. The Golden Gate Bridge, even though it was completed in 1937, still captures our imaginations with it timeless grandeur.

Nov 8, 2008 8:28 PM Report as inappropriate Click to view blitzlocal's profile blitzlocal says:

I like the Golden Gate Bridge analogy.
If only the bridge were golden, instead of red!
Honestly, though, building bridges with clients and partners is key.

Dennis
Analyst, BlitzLocal.com
internet marketing for local businesses

Dec 9, 2008 5:46 AM Report as inappropriate Click to view STRAIGHTALK's profile STRAIGHTALK says:

I hear You, FOCUS, FoCus, fOcuS..

No matter how why Look, Write, or interpret it FOCUS is the true Key to Success!

STRAIGHTALK
Norman Flecha