by Iris Dorbian. For small businesses with a burgeoning online presence, using online site metrics as a benchmark for performance can be critical to the company’s growth. Not only can such tools as website analytics track the number of visitors (or lack thereof) to a site, but they can also provide data as to what content is working and what isn’t. A big side benefit is its impact on a company’s sales message. Wade Benz, owner of USImprints, an online provider of promotional products,...

Website Best Practices, Part I: Search Engine Optimization What a small business owner needs to know about search engine optimization by Reed Richardson For small business owners looking to make their company's website work more effectively and bring in more customers, the journey will inevitably lead to the term "search engine optimization," or SEO, for short. SEO, strictly defined, is the technical fine-tuning of one's website so that it ranks higher in online searches, which can provide a...