by Iris Dorbian. For small businesses with a burgeoning online presence, using online site metrics as a benchmark for performance can be critical to the company’s growth. Not only can such tools as website analytics track the number of visitors (or lack thereof) to a site, but they can also provide data as to what content is working and what isn’t. A big side benefit is its impact on a company’s sales message. Wade Benz, owner of USImprints, an online provider of promotional products,...

by Cindy Waxer. As the president of Author Marketing Experts Inc., Penny Sansevieri has a way with words, especially when it comes to web design. “Our website was so bad,” recalls Sansevieri, “it looked like a dog had designed it after a tequila bender.” But all that’s changed since Sansevieri overhauled the San Diego-based marketing and publicity firm’s online brand more than a year ago. Today, visitors to www.amarketingexpert.com can find compelling content, and a vastly-improved user...

How to use social media to advance your business By Reed Richardson For many small business owners and budding entrepreneurs, budgets are especially tight these days and finding the capital to generate new sales leads, kick off a marketing campaign, or hire a customer service representative is likely a difficult, if not impossible, task. But by taking advantage of the new social media tools now available, a small business owner can accomplish many of these same tasks for little to no cost and...