Make sure your website and other digital tools are as effective as possible By Sherron Lumley. Nowadays, the morning commute may be a sideways roll out of bed, then a flex of the index finger to power on the computer. We can attend a conference call in pajamas and chat online with a client over a bowl of cereal. So what does it mean to be dressed for success when we don’t necessarily have to get dressed? The nature of interaction between businesses and customers has changed in the...

How to use social media to advance your business By Reed Richardson For many small business owners and budding entrepreneurs, budgets are especially tight these days and finding the capital to generate new sales leads, kick off a marketing campaign, or hire a customer service representative is likely a difficult, if not impossible, task. But by taking advantage of the new social media tools now available, a small business owner can accomplish many of these same tasks for little to no cost and...