by Iris Dorbian. For small businesses with a burgeoning online presence, using online site metrics as a benchmark for performance can be critical to the company’s growth. Not only can such tools as website analytics track the number of visitors (or lack thereof) to a site, but they can also provide data as to what content is working and what isn’t. A big side benefit is its impact on a company’s sales message. Wade Benz, owner of USImprints, an online provider of promotional products,...

by Susan Caminiti. Big corporations have long understood the need to protect against cyber criminals out to wreak havoc on their computer systems in order to steal money or customer data—or both. Yet technology experts say small businesses are just as vulnerable, and don’t even know it. “The same small business owner who will spend money putting in an alarm system, a fence around the building, and locks on every door, is the same person who doesn’t see the need to take security...

SQL Injection Attacks. Scareware.  Password Crackers.  BOTs.  They sound like alien attacks from an episode of Star Trek – not real threats to your small business. But, the threat is real. Cyber crime has reached new heights, and the criminals do not care if you’re a Fortune 500 company or a mom-and-pop shop.   In fact, as hackers look for the easiest way into a network, small businesses and their less sophisticated security measures are prime targets.  A 2010 Panda Security survey of 10,000...