Website Best Practices, Part I: Search Engine Optimization What a small business owner needs to know about search engine optimization by Reed Richardson For small business owners looking to make their company's website work more effectively and bring in more customers, the journey will inevitably lead to the term "search engine optimization," or SEO, for short. SEO, strictly defined, is the technical fine-tuning of one's website so that it ranks higher in online searches, which can provide a...