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Sales and Marketing

12 Posts tagged with the social_media tag
Rainmaking From Online Clouds
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Posted by: SBOC Team, Dec 14, 2011

By Sherron Lumley Bringing in new clients, improving cash flow, and finding new sources of capital are a perennial challenge for every business—for small businesses even more so. But now, thanks to the Internet and social media, entrepreneurs have access to many of the same powerful marketing tools, business networks, and customer groups that were once the private domain of Fortune 500 corporations. The trick, of course, is how to use these new tools correctly. The first step on this...
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Exploring Different Types of Influence
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Posted by: SBOC Team, Sep 12, 2011

There is a lot of disagreement about what’s meant by the term “influence.”   In the old bricks-and-mortar world, influence referred to the ability to sway people’s beliefs or actions.  The people wielding the influence were usually recognizable names. Defining Influence Influence in the online world still has to do with impacting behavior, but influencers – now sometimes called “e-fluentials” – can be almost anybody.  Further, social influence doesn’t just affect buying habits, it can...
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Marketing on a Shoestring: How To Achieve a Big Impact With a Small Budget
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Posted by: SBOC Team, Aug 18, 2011

by Reed Richardson. It’s an age-old predicament for entrepreneurs: Sure, you may have built a fabulous new product or developed the next killer app, but if you don’t also do a good job of marketing it to customers, your business can still end up failing. So, how can small, local businesses, a majority of which spend less than $2,500 a year on marketing according to a recent Merchant Circle survey, overcome this problem? The first step, say many marketing experts, begins with a change of...
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The Message Before the Media:  Strategic Messaging for Small Businesses
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Posted by: SBOC Team, Jun 24, 2011

Before launching a public relations campaign, or even sending out a single press release, there is a step small businesses need to take. You should determine your company’s story and the tone and language that you are going to use to communicate it. In other words, you need to develop strategic messages. Strategic messages are a set of statements about your company that address the needs and problems of your customer base, highlight your company’s strengths and differentiate your company...
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Public Relations: Small Businesses Shouldn’t Forget It
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Posted by: SBOC Team, Jun 17, 2011

During the last few years, social media has stolen some of the thunder of traditional public relations in the eyes of businesses of all sizes. Even prior to the explosive use of the Internet, small businesses in particular often put advertising and marketing ahead of public relations, perhaps because of insufficient budgets, and in some cases, because of a lack of understanding of how public relations is different from the other two communications practices. However, small businesses would be...
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Social Networking: How Smart Companies Get The Right People Talking
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Posted by: SBOC Team, Jun 3, 2011

Blogs. Tweets. Posts. It is undeniable that social media is an increasingly important and influential part of our daily personal and professional reality and will only continue to grow with the proliferation of tablet devices and mobile applications. It is estimated that by 2013, 164.2 million Americans (or 67 percent of internet users in the U.S.) will participate in social networks. With nearly 150 million Americans regularly accessing social networks like LinkedIn, Twitter and Facebook,...
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Defining Yourself: Power Branding for Your Small Business
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Posted by: SBOC Team, May 27, 2011

As a small business, you can think of endless reasons that you don’t need to worry about branding. You may tell yourself: “Branding isn’t necessary for small businesses.” “I’m too busy.” “I can’t afford it.” You tell yourself these things, and yet you still feel a little uneasy. You know that your business needs an identity. So what do you do? First, it’s important to understand what branding is and is not. Branding is not a logo. Branding encompasses much more than a symbol, name or...
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Are “Social Coupons” right for your small business? – Part 2
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Posted by: SBOC Team, Feb 3, 2011

Part 2: Three reasons in against. By Reed Richardson. In , we offered three benefits to be derived from social coupons, including the exposure they offer to local customers, their ability to boost business activity to cover slow periods, and their guaranteed measurable results. () But, not surprisingly, all of these benefits must be carefully weighed against the potential pitfalls any social coupon program entails. Here are the three most critical dangers to keep in mind: 1. When “many”...
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Are “Social Coupons” right for your small business? – Part 1
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Posted by: SBOC Team, Jan 27, 2011

Part I: Three reasons in favor. By Reed Richardson. During the past year, the business world has been significantly reshaped by a new discounting phenomenon, one that combines the ubiquity of traditional coupon clipping with the power of social networking. These new “social coupons,” offered through websites like Groupon, Eversave, Adility, LivingSocial, eWinWin and several others, promise participating businesses access to a plethora of new, local customers, while offering consumers...
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The Top Seven Reasons to Blog
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Posted by: SBOC Team, Jan 6, 2011

How blogging can help your small business. By Reed Richardson. For small business owners, time is a precious resource that is often in short supply. So, the notion that they should devote an hour or two a week to blogging about their company could seem like an extravagance born of either fat corporate budgets or shiftless hobbyists with nothing better to do. But that’s a shortsighted viewpoint that only looks at what a small business owner has to put into blogging and doesn’t look at all...
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Going (Semi) Viral
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Posted by: SBOCTeam-KhWmv, Apr 19, 2010

By Max Berry Advertising has come a long way since the Mad Men of Madison Avenue. The Internet and so-called viral marketing have revolutionized the job once done by newspaper, radio, and television spots. But, while your small business probably doesn't have the resources for online video clips, adver-games, or mass text messages, that doesn't mean you can't employ some savvy, semi-viral strategies of your own. First Things First "If it's different, it will create a buzz. If it's generic,...
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Using Social Media to Grow Your Business
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Posted by: SBOCTeam-KhWmv, Aug 31, 2009

By Rieva Lesonsky There's a good reason why social media is the hottest buzzword on every business owner's lips these days. For smart small business owners, using social media correctly is a great way to build your business-without investing anything but your time and effort. That's good news at a time when we're all trying to tighten our belts and increase our sales. Here's a quick rundown of the top social media tools out there today and how to use them in your business. LinkedIn...
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