Before launching a public relations campaign, or even sending out a single press release, there is a step small businesses need to take. You should determine your company’s story and the tone and language that you are going to use to communicate it. In other words, you need to develop strategic messages. Strategic messages are a set of statements about your company that address the needs and problems of your customer base, highlight your company’s strengths and differentiate your company...

by PR_Boston Business owners large and small are looking for ways to cut expenses. So the question arises: Do I need PR? Here are a few reasons why you should say yes and feel good about the expense. PR is a cost effective alternative to advertising. Even though web ads can cost 25% of those in old-line media, advertising is expensive. And, there are so many ads you have to wonder which ones really stick. People are exposed to thousands of messages everyday: in the supermarket line, at the...