Before launching a public relations campaign, or even sending out a single press release, there is a step small businesses need to take. You should determine your company’s story and the tone and language that you are going to use to communicate it. In other words, you need to develop strategic messages. Strategic messages are a set of statements about your company that address the needs and problems of your customer base, highlight your company’s strengths and differentiate your company...

As a small business, you can think of endless reasons that you don’t need to worry about branding. You may tell yourself: “Branding isn’t necessary for small businesses.” “I’m too busy.” “I can’t afford it.” You tell yourself these things, and yet you still feel a little uneasy. You know that your business needs an identity. So what do you do? First, it’s important to understand what branding is and is not. Branding is not a logo. Branding encompasses much more than a symbol, name or...

by ZekeLL Podcasting is blogging with audio instead of text. Essentially, you post an MP3 file instead of an article. 5 Reasons Why Podcasts Are Great An increasing number of people are downloading new podcasts every day.Unlike TV, podcast can be played whenever the listener wants.People can listen to them in their cars on their way to work or when they go for a run. You will get their full attention.There is a lot less competition in the podcast market than there is in the article...