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Sales and Marketing

2 Posts tagged with the leverage_customers tag
Sell Me Something I Don't Know: Tips for Cross- and Upselling Customers
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Within Sales and Marketing

Posted by: SBOC Team, Mar 15, 2012

by Robert Lerose. Have you ever ordered a meal at a restaurant and been asked by the waiter if you'd like a salad to go along with it? Or, just as you're ready to buy a 42-inch flat screen TV, the salesman informs you that for just a few dollars more, you can get the 50-inch model? And, oh by the way—how about a deluxe surge protector to go along with that?  If you answered yes, then you were the subject of two well known, but infrequently used sales techniques: cross-selling and...
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Six ways a small business can leverage its customers
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Within Sales and Marketing

Posted by: SBOC Team, Sep 7, 2011

by Reed Richardson By necessity, most small business owners quickly become creative problem-solvers, finding unorthodox means of survival and alternative pathways to success. After all, almost all entrepreneurs launch their businesses with a shortage of funds and a lack of support staff, meaning that they must not only figure out how to build that better mousetrap, but also produce it on a shoestring budget and then advertise and sell it using low or no-cost marketing tactics.  But...
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