by Robert Lerose. Have you ever ordered a meal at a restaurant and been asked by the waiter if you'd like a salad to go along with it? Or, just as you're ready to buy a 42-inch flat screen TV, the salesman informs you that for just a few dollars more, you can get the 50-inch model? And, oh by the way—how about a deluxe surge protector to go along with that? If you answered yes, then you were the subject of two well known, but infrequently used sales techniques: cross-selling and...
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