There is a lot of disagreement about what’s meant by the term “influence.”   In the old bricks-and-mortar world, influence referred to the ability to sway people’s beliefs or actions.  The people wielding the influence were usually recognizable names. Defining Influence Influence in the online world still has to do with impacting behavior, but influencers – now sometimes called “e-fluentials” – can be almost anybody.  Further, social influence doesn’t just affect buying habits, it can...