Before launching a public relations campaign, or even sending out a single press release, there is a step small businesses need to take. You should determine your company’s story and the tone and language that you are going to use to communicate it. In other words, you need to develop strategic messages. Strategic messages are a set of statements about your company that address the needs and problems of your customer base, highlight your company’s strengths and differentiate your company...

Blogs. Tweets. Posts. It is undeniable that social media is an increasingly important and influential part of our daily personal and professional reality and will only continue to grow with the proliferation of tablet devices and mobile applications. It is estimated that by 2013, 164.2 million Americans (or 67 percent of internet users in the U.S.) will participate in social networks. With nearly 150 million Americans regularly accessing social networks like LinkedIn, Twitter and Facebook,...

Broadening your network of business contacts and seeking out additional referral partners is an excellent way to let your friends build your business for you. Just make sure you return the favor By Max Berry You can never have too many people in your corner. That goes double for a small business owner. Without the resources for a massive advertising campaign, an entrepreneur needs to rely on a little help from his friends to spread the word. Seeking out a fellow entrepreneur-or several-to...

by ZekeLL Video marketing is a fairly new term. It means producing videos and posting them to several video sharing websites to boost your website traffic and get your name out there. 5 Reasons Why Video Marketing Is Great Google is showing more and more videos in the search results.Producing a video is very inexpensive and posting it is free.Most video sharing services such as YouTube have several tools to help people spread the word. Think about it. People actually market your videos for...