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9 Posts tagged with the customers tag
How to Identify and Target Your Top Customers Online
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Posted by: SBOC Team, Mar 28, 2012

by Cindy Waxer. Today’s business marketers are under extreme pressure to identify top customers and make smarter business decisions in record time. However, pinpointing a business’s most valuable customers is harder than it sounds. For starters, there’s more than one way to determine a customer’s worth. According to Mac McIntosh, a B2B marketing consultant and speaker from North Kingstown, Rhode Island, there are three main measures of a top-notch customer: The amount of revenue a...
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Marketing Insight Q & A: Getting the Scoop on Your Customers
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Posted by: SBOC Team, Mar 23, 2012

by Iris Dorbian. As a longtime marketing strategist and founder of Venture Drive Consulting, Mark Kotzer has amassed over 20 years working with what he terms “scrappy entrepreneurs.” From helping small business owners craft a vision and business model, to product launches and sales development, the Seattle-based Kotzer—whose clients have included Microsoft and Weyerhaeuser—has carved a niche for himself as a go-to-resource for companies seeking to advance to the next stage. Recently,...
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Get 'Em Back: Tactics for Reclaiming Lost Customers
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Posted by: SBOC Team, Mar 5, 2012

by Iris Dorbian. When the economy nosedived in 2008, Jeff Weiner, president of Uniondale, New York-based HKM Insurance, felt an immediate effect. Because many of his clients were laying off employees, his 30-year-old firm snagged fewer premiums, leading to fewer commissions for his full-time staff of four. As the recession dragged on and customers cut back or left altogether, Weiner’s business experienced two straight years of tough times financially. “Learning how to manage that sinking...
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Know Your Demo: Why Understanding Who Your Customers Are Is Key To Small Business Success
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Posted by: SBOC Team, Jan 18, 2012

by Iris Dorbian. It’s the first lesson of Business 101: If you want your company or product to be a success, you must know your target audience, and more specifically, your customer demographics. Too often a business can struggle and even fail because its corresponding marketing efforts didn’t understand the who, what, when, where, why, and how of their customers make their buying decisions. Ask Important Questions Four years ago, when Derek Christian bought My Maid Service, a small...
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The Rules of Customer Attraction
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Posted by: SBOC Team, Jun 15, 2011

What makes your small business valuable to your customers? by Max Berry. These may not be economic boom times, but that doesn’t mean you can’t still attract new customers to your small business. The trick is in knowing which customers to go after. Here are some tips for identifying—and attracting—the right customers for your small business. Socialize For Success If you want to attract the right customers, you must first be explicit about who you are. “Our personality is reflected in...
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The Top Seven Reasons to Blog
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Posted by: SBOC Team, Jan 6, 2011

How blogging can help your small business. By Reed Richardson. For small business owners, time is a precious resource that is often in short supply. So, the notion that they should devote an hour or two a week to blogging about their company could seem like an extravagance born of either fat corporate budgets or shiftless hobbyists with nothing better to do. But that’s a shortsighted viewpoint that only looks at what a small business owner has to put into blogging and doesn’t look at all...
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Dealing with Customer Complaints
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Posted by: CommunityTeam, Jun 3, 2009

Here are some tips on how to deal with unhappy customers and where to draw the line in resolving their problems By Christopher Freeburn Small business owners understand the necessity of attracting customers to their business. But keeping those customers happy and coming back means more than just offering good products and services at reasonable prices. It means properly dealing with the inevitable complaints from customers who have a problem with your company's products or services, or with...
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How to Attract New Customers
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Posted by: CommunityTeam, May 4, 2009

By Max Berry A faltering economy may not seem like the ideal environment for attracting new customers. But, even when consumer confidence is low, there is plenty a small business owner can do to instill faith in his existing customers and court the attention of those looking for a business to believe in. The secret, as always, comes down to the golden rule: Be good to them and they'll be good to you. Back To Basics "If it's not essential to your business, don't do it," says Ed Hess,...
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Firing a customer
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Posted by: CommunityTeam, Oct 5, 2007

The customer is always right, right? Wrong. By Reed Richardson Ordinarily, a statement like this might seem like heresy in the business world, considering all the time and effort spent pursuing and landing customers in the first place. But to Larry Selden, business professor emeritus at Columbia University, this is exactly the kind of radical approach more businesses should be adopting. "This doesn't fit the way most managers run and measure-and thus think about-their businesses," he...
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