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Sales and Marketing

8 Posts tagged with the customer_service tag
How to Identify and Target Your Top Customers Online
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Posted by: SBOC Team, Mar 28, 2012

by Cindy Waxer. Today’s business marketers are under extreme pressure to identify top customers and make smarter business decisions in record time. However, pinpointing a business’s most valuable customers is harder than it sounds. For starters, there’s more than one way to determine a customer’s worth. According to Mac McIntosh, a B2B marketing consultant and speaker from North Kingstown, Rhode Island, there are three main measures of a top-notch customer: The amount of revenue a...
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Get 'Em Back: Tactics for Reclaiming Lost Customers
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Posted by: SBOC Team, Mar 5, 2012

by Iris Dorbian. When the economy nosedived in 2008, Jeff Weiner, president of Uniondale, New York-based HKM Insurance, felt an immediate effect. Because many of his clients were laying off employees, his 30-year-old firm snagged fewer premiums, leading to fewer commissions for his full-time staff of four. As the recession dragged on and customers cut back or left altogether, Weiner’s business experienced two straight years of tough times financially. “Learning how to manage that sinking...
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The Rules of Customer Attraction
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Posted by: SBOC Team, Jun 15, 2011

What makes your small business valuable to your customers? by Max Berry. These may not be economic boom times, but that doesn’t mean you can’t still attract new customers to your small business. The trick is in knowing which customers to go after. Here are some tips for identifying—and attracting—the right customers for your small business. Socialize For Success If you want to attract the right customers, you must first be explicit about who you are. “Our personality is reflected in...
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Social Networking: How Smart Companies Get The Right People Talking
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Posted by: SBOC Team, Jun 3, 2011

Blogs. Tweets. Posts. It is undeniable that social media is an increasingly important and influential part of our daily personal and professional reality and will only continue to grow with the proliferation of tablet devices and mobile applications. It is estimated that by 2013, 164.2 million Americans (or 67 percent of internet users in the U.S.) will participate in social networks. With nearly 150 million Americans regularly accessing social networks like LinkedIn, Twitter and Facebook,...
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Which CRM Software is Right for Your Small Business?
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Posted by: SBOC Team, Mar 22, 2011

by Christopher Freeburn. Customer Relationship Management (CRM) remains a topic that is heavily analyzed and debated among business consultants and academics. In the 1990s CRM became a buzzword in business management, spawning a legion of CRM experts and software applications meant to automate the CRM process for companies. CRM specialists have defined the entire sales process as critical to maintaining customer loyalty and satisfaction. There is a wide variety of CRM software...
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Dealing with Customer Complaints
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Posted by: CommunityTeam, Jun 3, 2009

Here are some tips on how to deal with unhappy customers and where to draw the line in resolving their problems By Christopher Freeburn Small business owners understand the necessity of attracting customers to their business. But keeping those customers happy and coming back means more than just offering good products and services at reasonable prices. It means properly dealing with the inevitable complaints from customers who have a problem with your company's products or services, or with...
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Fighting For Sales
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Posted by: SBOCTeam-KhWmv, Jan 15, 2008

Did last year's sales lag behind your projections? Here is some solid advice to get you going in 2008 BY MICHAELA CAVALLARO When Jennifer Younge joined New York City marketing communication and design firm Ross, Culbert & Lavery Inc. in late 2001, the company had a long established method of drumming up sales: It sent prospects a portfolio of work it had done for other clients. The message, says Younge, was simple: "Look what we did for this company; we can do something even better for you."...
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Keep the Customer Satisfied
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Posted by: CommunityTeam, Sep 20, 2007

The latest management theories all support one basic conclusion: Happy customers come back. By Chris Freeburn It's a truism that keeping customers happy keeps customers coming back. But what are the best ways to maintain customer satisfaction, beyond providing the best product or service you can? How can small businesses maximize customer satisfaction and translate that into repeat business and good word of mouth? According to John Tschohl, president of the Service Quality Institute,...
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