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8 Posts tagged with the customer_relationship_management tag
How to Identify and Target Your Top Customers Online
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Posted by: SBOC Team, Mar 28, 2012

by Cindy Waxer. Today’s business marketers are under extreme pressure to identify top customers and make smarter business decisions in record time. However, pinpointing a business’s most valuable customers is harder than it sounds. For starters, there’s more than one way to determine a customer’s worth. According to Mac McIntosh, a B2B marketing consultant and speaker from North Kingstown, Rhode Island, there are three main measures of a top-notch customer: The amount of revenue a...
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Know Your Demo: Why Understanding Who Your Customers Are Is Key To Small Business Success
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Posted by: SBOC Team, Jan 18, 2012

by Iris Dorbian. It’s the first lesson of Business 101: If you want your company or product to be a success, you must know your target audience, and more specifically, your customer demographics. Too often a business can struggle and even fail because its corresponding marketing efforts didn’t understand the who, what, when, where, why, and how of their customers make their buying decisions. Ask Important Questions Four years ago, when Derek Christian bought My Maid Service, a small...
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Seasonal Survival: 8 Tips For Getting Your Seasonal Business Off On The Right Foot
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Posted by: SBOC Team, Sep 15, 2011

by Reed Richardson. For those companies that are open only a few months during the year, all the normal obstacles to achieving small business success can be multiplied several times over. Yet a common misconception is that seasonal small business owners have it easier, spending half the year simply relaxing rather than working hard on their ventures. “People think I make money all winter long and then just go golfing all summer, but that’s a big myth,” explains Davey Pitcher, whose...
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Six ways a small business can leverage its customers
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Posted by: SBOC Team, Sep 7, 2011

by Reed Richardson By necessity, most small business owners quickly become creative problem-solvers, finding unorthodox means of survival and alternative pathways to success. After all, almost all entrepreneurs launch their businesses with a shortage of funds and a lack of support staff, meaning that they must not only figure out how to build that better mousetrap, but also produce it on a shoestring budget and then advertise and sell it using low or no-cost marketing tactics.  But...
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The Rules of Customer Attraction
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Posted by: SBOC Team, Jun 15, 2011

What makes your small business valuable to your customers? by Max Berry. These may not be economic boom times, but that doesn’t mean you can’t still attract new customers to your small business. The trick is in knowing which customers to go after. Here are some tips for identifying—and attracting—the right customers for your small business. Socialize For Success If you want to attract the right customers, you must first be explicit about who you are. “Our personality is reflected in...
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Social Networking: How Smart Companies Get The Right People Talking
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Posted by: SBOC Team, Jun 3, 2011

Blogs. Tweets. Posts. It is undeniable that social media is an increasingly important and influential part of our daily personal and professional reality and will only continue to grow with the proliferation of tablet devices and mobile applications. It is estimated that by 2013, 164.2 million Americans (or 67 percent of internet users in the U.S.) will participate in social networks. With nearly 150 million Americans regularly accessing social networks like LinkedIn, Twitter and Facebook,...
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Which CRM Software is Right for Your Small Business?
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Posted by: SBOC Team, Mar 22, 2011

by Christopher Freeburn. Customer Relationship Management (CRM) remains a topic that is heavily analyzed and debated among business consultants and academics. In the 1990s CRM became a buzzword in business management, spawning a legion of CRM experts and software applications meant to automate the CRM process for companies. CRM specialists have defined the entire sales process as critical to maintaining customer loyalty and satisfaction. There is a wide variety of CRM software...
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Keep the Customer Satisfied
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Posted by: CommunityTeam, Sep 20, 2007

The latest management theories all support one basic conclusion: Happy customers come back. By Chris Freeburn It's a truism that keeping customers happy keeps customers coming back. But what are the best ways to maintain customer satisfaction, beyond providing the best product or service you can? How can small businesses maximize customer satisfaction and translate that into repeat business and good word of mouth? According to John Tschohl, president of the Service Quality Institute,...
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