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Sales and Marketing

2 Posts tagged with the customer_experience tag
Six ways a small business can leverage its customers
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Posted by: SBOC Team, Sep 7, 2011

by Reed Richardson By necessity, most small business owners quickly become creative problem-solvers, finding unorthodox means of survival and alternative pathways to success. After all, almost all entrepreneurs launch their businesses with a shortage of funds and a lack of support staff, meaning that they must not only figure out how to build that better mousetrap, but also produce it on a shoestring budget and then advertise and sell it using low or no-cost marketing tactics.  But...
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Keep the Customer Satisfied
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Within Sales and Marketing

Posted by: CommunityTeam, Sep 20, 2007

The latest management theories all support one basic conclusion: Happy customers come back. By Chris Freeburn It's a truism that keeping customers happy keeps customers coming back. But what are the best ways to maintain customer satisfaction, beyond providing the best product or service you can? How can small businesses maximize customer satisfaction and translate that into repeat business and good word of mouth? According to John Tschohl, president of the Service Quality Institute,...
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