By Max Berry A faltering economy may not seem like the ideal environment for attracting new customers. But, even when consumer confidence is low, there is plenty a small business owner can do to instill faith in his existing customers and court the attention of those looking for a business to believe in. The secret, as always, comes down to the golden rule: Be good to them and they'll be good to you. Back To Basics "If it's not essential to your business, don't do it," says Ed Hess,...

Broadening your network of business contacts and seeking out additional referral partners is an excellent way to let your friends build your business for you. Just make sure you return the favor By Max Berry You can never have too many people in your corner. That goes double for a small business owner. Without the resources for a massive advertising campaign, an entrepreneur needs to rely on a little help from his friends to spread the word. Seeking out a fellow entrepreneur-or several-to...

by ZekeLL Video marketing is a fairly new term. It means producing videos and posting them to several video sharing websites to boost your website traffic and get your name out there. 5 Reasons Why Video Marketing Is Great Google is showing more and more videos in the search results.Producing a video is very inexpensive and posting it is free.Most video sharing services such as YouTube have several tools to help people spread the word. Think about it. People actually market your videos for...