by Cindy Waxer. Today’s business marketers are under extreme pressure to identify top customers and make smarter business decisions in record time. However, pinpointing a business’s most valuable customers is harder than it sounds. For starters, there’s more than one way to determine a customer’s worth. According to Mac McIntosh, a B2B marketing consultant and speaker from North Kingstown, Rhode Island, there are three main measures of a top-notch customer: The amount of revenue a...

By Sherron Lumley.   Frank DeSantis, owner of DeSantis Photography, has spent 15 years in Philadelphia and Portland building small business alliances to move his commercial photography business forward. “It’s perseverance really and it’s not instant gratification. Business is about developing relationships. I’ve always known that and been open to experimenting,” DeSantis says.   The relationships he refers to amount to a series of informal collaborations, where two or more companies work...

by Reed Richardson. It’s an age-old predicament for entrepreneurs: Sure, you may have built a fabulous new product or developed the next killer app, but if you don’t also do a good job of marketing it to customers, your business can still end up failing. So, how can small, local businesses, a majority of which spend less than $2,500 a year on marketing according to a recent Merchant Circle survey, overcome this problem? The first step, say many marketing experts, begins with a change of...

How blogging can help your small business. By Reed Richardson. For small business owners, time is a precious resource that is often in short supply. So, the notion that they should devote an hour or two a week to blogging about their company could seem like an extravagance born of either fat corporate budgets or shiftless hobbyists with nothing better to do. But that’s a shortsighted viewpoint that only looks at what a small business owner has to put into blogging and doesn’t look at all...

by ZekeLL Video marketing is a fairly new term. It means producing videos and posting them to several video sharing websites to boost your website traffic and get your name out there. 5 Reasons Why Video Marketing Is Great Google is showing more and more videos in the search results.Producing a video is very inexpensive and posting it is free.Most video sharing services such as YouTube have several tools to help people spread the word. Think about it. People actually market your videos for...