There is a lot of disagreement about what’s meant by the term “influence.”   In the old bricks-and-mortar world, influence referred to the ability to sway people’s beliefs or actions.  The people wielding the influence were usually recognizable names. Defining Influence Influence in the online world still has to do with impacting behavior, but influencers – now sometimes called “e-fluentials” – can be almost anybody.  Further, social influence doesn’t just affect buying habits, it can...

How blogging can help your small business. By Reed Richardson. For small business owners, time is a precious resource that is often in short supply. So, the notion that they should devote an hour or two a week to blogging about their company could seem like an extravagance born of either fat corporate budgets or shiftless hobbyists with nothing better to do. But that’s a shortsighted viewpoint that only looks at what a small business owner has to put into blogging and doesn’t look at all...

by ZekeLL Podcasting is blogging with audio instead of text. Essentially, you post an MP3 file instead of an article. 5 Reasons Why Podcasts Are Great An increasing number of people are downloading new podcasts every day.Unlike TV, podcast can be played whenever the listener wants.People can listen to them in their cars on their way to work or when they go for a run. You will get their full attention.There is a lot less competition in the podcast market than there is in the article...