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Rainmaking From Online Clouds
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Within Sales and Marketing

Posted by: SBOC Team, Dec 14, 2011

By Sherron Lumley Bringing in new clients, improving cash flow, and finding new sources of capital are a perennial challenge for every business—for small businesses even more so. But now, thanks to the Internet and social media, entrepreneurs have access to many of the same powerful marketing tools, business networks, and customer groups that were once the private domain of Fortune 500 corporations. The trick, of course, is how to use these new tools correctly. The first step on this...
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Small Business Alliances:  Working Together to Succeed Separately
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Within Sales and Marketing

Posted by: SBOC Team, Dec 1, 2011

By Sherron Lumley.   Frank DeSantis, owner of DeSantis Photography, has spent 15 years in Philadelphia and Portland building small business alliances to move his commercial photography business forward. “It’s perseverance really and it’s not instant gratification. Business is about developing relationships. I’ve always known that and been open to experimenting,” DeSantis says.   The relationships he refers to amount to a series of informal collaborations, where two or more companies work...
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