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Charting Your Business’s Success
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Within Sales and Marketing

Posted by: SBOC Team, Oct 27, 2011

Breakeven Analysis, Pro Forma Forecasting, and Growth Strategy. by Sherron Lumley. New Yorker Douglas Tausik is thinking outside of the box. In 2007, he founded Tropix Technology, a business that sells laptop computers to the East African market, specifically in Uganda. His big idea came from a visit to the area and a discovery that fewer than two percent of the Ugandan population owned a computer. “Our ultimate goal is to provide doctors, teachers, and students with computers,” says...
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Luxury or Low-Price: How Should You Price Your Products and Services?
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Posted by: SBOC Team, Oct 12, 2011

Whether your business leans toward luxury or low-cost, setting the right price for your products is critical to success. by Sherron Lumley. In the exclusive realm of artisanal furniture, Steven Garfield, owner of Steven Garfield Fine Furniture in Stanton, New Jersey, is among the most elite in the country. “When you’re dealing with luxury, it has to be as perfect as humanly possible,” says Garfield, who is currently working on a custom dining suite for the Johnson family, of Johnson &...
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Business Without Borders: How to Effectively Manage Global Business Relationships
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Posted by: SBOC Team, Oct 6, 2011

By Sherron Lumley. Even though a business might be considered small because of its relatively tiny staff, it can still have grand ambitions in today’s global marketplace. Just ask Mark Hilden, president of Dateline Exports. His company, based in the small, rural town of Aurora, Oregon, only employs 18 people, yet it nonetheless exports steel, timber, electrical materials, lighting, and underground utility piping to island countries spread all across the Pacific Ocean. “Our territory is...
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