By Max Berry A faltering economy may not seem like the ideal environment for attracting new customers. But, even when consumer confidence is low, there is plenty a small business owner can do to instill faith in his existing customers and court the attention of those looking for a business to believe in. The secret, as always, comes down to the golden rule: Be good to them and they'll be good to you. Back To Basics "If it's not essential to your business, don't do it," says Ed Hess,...