Borrowing money-from a financial institution or from family or friends-is one way to raise cash for your business. But there is another: equity investment. By Chris Freeburn Unlike banks that loan you money expecting repayment with interest, equity investors infuse money into a business in exchange for a share in the ownership of the company. Not every small business is suited for this form of investment. Generally, equity investors are interested in companies or start-ups that offer the...