Whether you think of it as a virtual storefront, an online brochure, an information resource or an e-store, a website has become a necessity for most small businesses.  If you already have one, are considering creating a new one or building one from scratch, the following are some tips to make your website successful. Defining your online presence First, define the purpose of your website, because this will dictate the type of site you have, as well as the content and functionalities it...

You may not believe that the Internet is critical to your success, but if you’re not on the Web, you’re ignoring a vast pool of potential customers By Reed Richardson It’s increasingly clear that the Internet is reshaping the face of commerce both in the US and internationally. Small businesses are not only not immune from the effects of the Internet, they are often in the forefront of making the Internet work to their advantage. However, many small business owners remain hesitant to create an...