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9 Posts tagged with the small_business tag
Online Ads Expert Q&A: Getting prospects and customers to click on your message
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Posted by: SBOC Team, May 18, 2012

by Robert Lerose. Online ads come in different shapes and sizes, but one thing they all strive for is to get the audience member to click on them and be whisked one step further along the sales cycle. To understand the psychology of the click, Robert Lerose spoke with Wendy Montes de Oca, president and managing partner of Precision Marketing and Media, a West Palm Beach, Florida full-service marketing firm, and author of Content Is Cash, an Amazon best-seller. Some edited excerpts from the...
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Your Online Reputation: Who’s Watching Out for You?
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Posted by: SBOC Team, May 10, 2012

by Erin McDermott. “Awful work and unethical business practices! Stay away!” “I will be sure to tell everyone I know how disgusting this place is.” “They will suck the money out of you any way they can and do substandard work. AVOID AVOID AVOID!!!” It’s the Wild West of web commentary out there for small businesses today. Cloaked by online anonymity, customers can and do say anything—including the real examples above, for a dry cleaner, a restaurant, and a portrait studio—often leaving trails...
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Thumbthing New: What the Rise in Mobile Marketing Means for Small Business
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Posted by: SBOC Team, Apr 30, 2012

by Robert Lerose. If you're not involved in some type of mobile marketing, you're cutting yourself and your business off from engaging and communicating with a significant number of customers and prospects. According to CTIA-The Wireless Association, the nonprofit organization representing the wireless communications industry, there are more than 320 million wireless subscriber connections in the U.S. alone. And mobile app downloads are predicted to hit an astounding 25 billion by...
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Social Media Q & A: Expert Ed Gazarian Talks About First Steps for Small Businesses
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Posted by: SBOC Team, Apr 20, 2012

by Sherron Lumley. Ed Gazarian is a native of Boston, a graduate of Northeastern University and Harvard, who works for Pandemic Labs in Boston, one of the oldest social media marketing and analytics agencies in the U.S.  He took some time to talk with writer Sherron Lumley about what’s new in social media and the first steps a small business can take when creating a social media strategy. SL: Tell me about the business of Pandemic Labs.  EG: Pandemic is a 100-percent social media...
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Why Pinterest Should Be of Interest to Small Businesses
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Posted by: SBOC Team, Apr 11, 2012

By Erin McDermott. Lynn Carlson may have America’s most famous new bathroom. Last April, she redid the bath in the Fitzgerald Suite of the 1900 Inn on Montford, the Asheville, N.C., bed and breakfast she’s owned with her husband Ron since 1997. They added dazzling glass tile, a two-person jetted airbath tub filled from the ceiling, fiber-optic lighting from above and on the floor, and a thermostatically-controlled shower that rains water and light. Guests raved about it. Then...
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Web Expert Q & A: How to Optimize Your Online Presence
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Posted by: SBOC Team, Mar 30, 2012

by Robert Lerose. With the explosion in online tools and applications, small businesses can be understandably bewildered when figuring out a strategy that pays dividends. To cut through the clutter, Robert Lerose spoke with Andy Swindler, president of Astek Consulting, who founded his Chicago-based full-service interactive marketing agency nine years ago. Some edited excerpts from the interview: RL: What should small business owners keep in mind as they put together a web strategy? AS:...
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Your Online Storefront: Launching an E-Commerce Site to Increase ROI
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Posted by: SBOC Team, Mar 22, 2012

By Iris Dorbian. Over ten years ago, e-commerce was still an emerging channel. Now it’s become a worldwide phenomenon racking up sales in the stratosphere. According to a new report by the market research firm Forrester, online retail sales in the U.S. are poised to tap $327 billion by 2016. Furthermore, overall online consumer spending is expected to increase to $1,738 per person by 2016 in contrast to $1,207 per person in 2011. For 2012, the forecast is for $226 billion, a 12 percent jump...
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Website Essentials for Small Businesses
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Posted by: SBOC Team, Aug 26, 2011

Whether you think of it as a virtual storefront, an online brochure, an information resource or an e-store, a website has become a necessity for most small businesses.  If you already have one, are considering creating a new one or building one from scratch, the following are some tips to make your website successful. Defining your online presence First, define the purpose of your website, because this will dictate the type of site you have, as well as the content and functionalities it...
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The Only Article You Will Ever Need To Read on SEO
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Posted by: SBOCTeam-KhWmv, Dec 24, 2008

by ZekeLL Do you think that SEO is rocket science? What if I gave you a step-by-step plan that has worked for us and our clients time and time again? What if it was so easy than even a computer-idiot could do it? This is going to be a long article so I will break it into parts and post one part every day. Today we will talk about the very first step of SEO, keyword research. Step 1: Coming up with a list of possible keywords Let's say you sell furniture online. Some of the keywords that I...
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