by Robert Lerose. Online ads come in different shapes and sizes, but one thing they all strive for is to get the audience member to click on them and be whisked one step further along the sales cycle. To understand the psychology of the click, Robert Lerose spoke with Wendy Montes de Oca, president and managing partner of Precision Marketing and Media, a West Palm Beach, Florida full-service marketing firm, and author of Content Is Cash, an Amazon best-seller. Some edited excerpts from the...

by Robert Lerose. If you're not involved in some type of mobile marketing, you're cutting yourself and your business off from engaging and communicating with a significant number of customers and prospects. According to CTIA-The Wireless Association, the nonprofit organization representing the wireless communications industry, there are more than 320 million wireless subscriber connections in the U.S. alone. And mobile app downloads are predicted to hit an astounding 25 billion by...

By Erin McDermott. Lynn Carlson may have America’s most famous new bathroom. Last April, she redid the bath in the Fitzgerald Suite of the 1900 Inn on Montford, the Asheville, N.C., bed and breakfast she’s owned with her husband Ron since 1997. They added dazzling glass tile, a two-person jetted airbath tub filled from the ceiling, fiber-optic lighting from above and on the floor, and a thermostatically-controlled shower that rains water and light. Guests raved about it. Then...

By Iris Dorbian. Over ten years ago, e-commerce was still an emerging channel. Now it’s become a worldwide phenomenon racking up sales in the stratosphere. According to a new report by the market research firm Forrester, online retail sales in the U.S. are poised to tap $327 billion by 2016. Furthermore, overall online consumer spending is expected to increase to $1,738 per person by 2016 in contrast to $1,207 per person in 2011. For 2012, the forecast is for $226 billion, a 12 percent jump...

by ZekeLL Do you think that SEO is rocket science? What if I gave you a step-by-step plan that has worked for us and our clients time and time again? What if it was so easy than even a computer-idiot could do it? This is going to be a long article so I will break it into parts and post one part every day. Today we will talk about the very first step of SEO, keyword research. Step 1: Coming up with a list of possible keywords Let's say you sell furniture online. Some of the keywords that I...