by Robert Lerose. With the explosion in online tools and applications, small businesses can be understandably bewildered when figuring out a strategy that pays dividends. To cut through the clutter, Robert Lerose spoke with Andy Swindler, president of Astek Consulting, who founded his Chicago-based full-service interactive marketing agency nine years ago. Some edited excerpts from the interview: RL: What should small business owners keep in mind as they put together a web strategy? AS:...