by Robert Lerose. Online ads come in different shapes and sizes, but one thing they all strive for is to get the audience member to click on them and be whisked one step further along the sales cycle. To understand the psychology of the click, Robert Lerose spoke with Wendy Montes de Oca, president and managing partner of Precision Marketing and Media, a West Palm Beach, Florida full-service marketing firm, and author of Content Is Cash, an Amazon best-seller. Some edited excerpts from the...

by icrossingseo SEO relevancy, the second component of an SEO marketing strategy, focuses on defining keywords and applying them to your site. Find out how keyword relevancy and understanding the Keyword Consumer Decision Process can help you connect with customers. SEO Relevancy Applied SEO marketing strategy to engage consumers with your business The main components of any successful SEO campaign can be broken into three parts; Crawlability, Relevancy and Popularity. The previous...