The Internet levels the playing field and makes it possible for small businesses to compete with large corporations. If you are new to the world of online advertising, here are some tips on how to get started: By Reed Richardson Paid Search Paid Search allows an advertiser to pay for placement of a site listing or ad within or near a search engine's results. For instance, if your company sells tires, and you want people on sites like Yahoo!® and Google™ searching for the word "tire" to more...