by Robert Lerose. Online ads come in different shapes and sizes, but one thing they all strive for is to get the audience member to click on them and be whisked one step further along the sales cycle. To understand the psychology of the click, Robert Lerose spoke with Wendy Montes de Oca, president and managing partner of Precision Marketing and Media, a West Palm Beach, Florida full-service marketing firm, and author of Content Is Cash, an Amazon best-seller. Some edited excerpts from the...

by Robert Lerose. If you're not involved in some type of mobile marketing, you're cutting yourself and your business off from engaging and communicating with a significant number of customers and prospects. According to CTIA-The Wireless Association, the nonprofit organization representing the wireless communications industry, there are more than 320 million wireless subscriber connections in the U.S. alone. And mobile app downloads are predicted to hit an astounding 25 billion by...

By Erin McDermott. Lynn Carlson may have America’s most famous new bathroom. Last April, she redid the bath in the Fitzgerald Suite of the 1900 Inn on Montford, the Asheville, N.C., bed and breakfast she’s owned with her husband Ron since 1997. They added dazzling glass tile, a two-person jetted airbath tub filled from the ceiling, fiber-optic lighting from above and on the floor, and a thermostatically-controlled shower that rains water and light. Guests raved about it. Then...

By Iris Dorbian. Over ten years ago, e-commerce was still an emerging channel. Now it’s become a worldwide phenomenon racking up sales in the stratosphere. According to a new report by the market research firm Forrester, online retail sales in the U.S. are poised to tap $327 billion by 2016. Furthermore, overall online consumer spending is expected to increase to $1,738 per person by 2016 in contrast to $1,207 per person in 2011. For 2012, the forecast is for $226 billion, a 12 percent jump...

Maximizing your SEO visibility and SEO rankings will help your website reach the right audience at the right moment. Find expert advice and information to help increase your site's SEO popularity. SEO Popularity: The Third Ingredient for Long-Term SEO Visibility by icrossingSEO The previous two articles, SEO Fundamentals and SEO Marketing Strategy, focused on the controllable aspects of SEO - eliminating technical obstacles, and using relevant keywords to achieve SEO visibility and engage a...

by icrossingseo SEO relevancy, the second component of an SEO marketing strategy, focuses on defining keywords and applying them to your site. Find out how keyword relevancy and understanding the Keyword Consumer Decision Process can help you connect with customers. SEO Relevancy Applied SEO marketing strategy to engage consumers with your business The main components of any successful SEO campaign can be broken into three parts; Crawlability, Relevancy and Popularity. The previous...

Search engine optimization is the most effective way to make sure your web site gets the visitors it needs By Chris Freeburn There's no avoiding the Internet these days. Even the smallest businesses need some sort of web presence to compete in today's marketplace. But while creating and maintaining a web site - or even a web storefront - has become easy enough for the average small business owner to handle with the help of the right Internet Service Provider (ISP) or web hosting company, many...

It has never been easier to build an online store and sell your products on the Internet. Is it time you took the plunge? By Morin Bishop No matter what your company's products or services, it's increasingly clear that you need some sort of Web presence, if only to raise consumer recognition of your business. But what if you want to actually sell your products online? In the early years of the Internet, website creation was in the hands of software writers who understood HTML, the software...