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3 Posts tagged with the twitter tag

The Critical Importance of Establishing Social Media Policies for Your Business

Within General Business

Posted by: Steve Strauss, May 15, 2012

Sign of the times: When I first wrote my book, The Small Business Bible in 2003, I never mentioned the phrase “social media” – because it didn’t exist at that time. When I wrote the second edition in 2007, I mentioned it once and, even then, the only site I touched on was MySpace because it was the most relevant site. But the book kept selling, so when my editor asked me last year if I had anything new to say if we did a third edition (just published), I jumped at the chance to add 10 new...

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Tags: small_business, social_media, twitter, facebook, small_business_bible, small_busines_steve_strauss, social_media_policies, tweets

Three Ways to Create Great Social Media Content

Within General Business

Posted by: Steve Strauss, Jan 17, 2012

What is it that separates those small businesses that are very successful with their social media efforts with those that are not? Let me suggest a one word answer: Content. The phrase is not “Content is prince” or “Content is duke.” No, they say, “Content is king” for a reason. Because it is. Offer your folks great content and they will pay attention to you. Don’t and they won’t. So what is great content and how do you create or offer it? The first thing to understand about social...

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Tags: small_business, search_engine_optimization, social_media, linkedin, twitter, facebook, social_media_marketing, small_business_owner, steve_strauss

How to Immediately Get More Twitter Followers

Within General Business

Posted by: Steve Strauss, Sep 20, 2011

Once upon a time, I was very anti-Twitter. This stance was, shall we say, a bit unpopular, especially considering Twitter was exploding around that time, circa 2009. But take it I did. I wrote a column for USA TODAY in which I stated that for most small businesses, Twitter might just be a waste of time. To say I was lambasted gives lambasting a bad name. I was called just about every bad name in the book, especially, of course, by the Twitteratti. Looking back, I see now that I was clearly...

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Tags: small_business, social_media, twitter, social_media_marketing, steve_strauss, twitter_for_business