What is it that separates those small businesses that are very successful with their social media efforts with those that are not? Let me suggest a one word answer: Content. The phrase is not “Content is prince” or “Content is duke.” No, they say, “Content is king” for a reason. Because it is. Offer your folks great content and they will pay attention to you. Don’t and they won’t. So what is great content and how do you create or offer it? The first thing to understand about social...

Is there anything hotter than Facebook right now (other than, maybe, and just maybe I say, the sun)? I think not. But that said, many small businesses have yet to figure out how to turn the media hype and vast popularity of the social media behemoth to their own advantage and actually grow their business using Facebook. But what you hear is that everyone else is doing it, right? Why aren’t you? Hurry up! Get on the bus, Gus! The Facebook train is leaving the station and you better be aboard....